In the new advertising campaign Parfums.ua takes the side of its customers who have long been tired of annoying "blah blah". The videos and print, developed by Parfums.ua together with Vandog Agency, are united by the main idea — "beauty without blah blah".
And while TV commercials ironize the intrusiveness of dubious beauty experts, outdoor advertising honestly talks to girls about their self-deception, touching on the main pain points of the modern beauty segment in one campaign.


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Communication strategy
Communication strategy
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