After intensive work, we at vandog agency love to renew our energy in peace, quiet and unity with nature. There is an ideal place in the dirty and bustling Kyiv for us — The Botanical Garden Named After Grishko, which has a very complicated and long official name and an even more complicated logotype.
As a result of another meditation among the greenery and floral aromas, we've got a super cool idea to make the botanic garden as great and peaceful as we see it for all the rest of Kiev citizens, to make it a place they would like to come. So we decided that we will do for the Botanical Garden what we do best — communication strategy and branding.
First of all, we asked ourselves, what do people think about the botanic garden? And here's what they think: Nothing has changed there since the times of the USSR and there is absolutely nothing to do out there. These were the objections we had to deal with.