Health Pilgrims is a concierge service for medical tourism in Ukraine for which we have developed naming, communication strategy and identity.
In naming we put the such philosophy: Health — a healthy body makes a healthy spirit.
Pilgrims — are the travelers to distant countries, seekers of sacred places of inspiration and a new experience.
Health Pilgrims — are the people who have found health spots in Ukraine for their clients. The foundation of the identity was the logo detail — Star, with which we connected Health and Pilgrims. And in the basis of communication we put the message More than — not just a treatment, but also an acquaintance with Ukrainian culture, attractions, cuisine and the most important thing — Ukrainians.