Last year we, together with UNICEF, successfully dealt with the distrust and prejudice of Ukrainians against each other due to the pandemic (and also got Gold at the European Excellence Awards 2020), and in 2021 we launched a new campaign — #захищені (#protected).
«Protected» is the real stories VS myths of vaccination. Ukrainians shared their experience of vaccination against COVID-19 and called on others to be vaccinated. They are not imaginary heroes, they are someone real and close. It is much easier to believe in a story when it unfolds before your eyes.