Last year we, together with UNICEF, successfully dealt with the distrust and prejudice of Ukrainians against each other due to the pandemic (and also got Gold at the European Excellence Awards 2020), and in 2021 we launched a new campaign — #захищені (#protected).
«Protected» is the real stories VS myths of vaccination. Ukrainians shared their experience of vaccination against COVID-19 and called on others to be vaccinated. They are not imaginary heroes, they are someone real and close. It is much easier to believe in a story when it unfolds before your eyes.
Our heroes speak from billboards, citylights and LED screens of different cities. You can read their stories in the special project from The Ukrainians and on the pages of the campaign's partners on social networks, and also hear on the radio.




Besides that, we have implemented a series of interactive installations.
The first is mirrors for selfie, which repeat the visuals of the #захищені and give visitors the opportunity to «mark» their vaccination on social networks. The second — portraits of heroes who can voice their story to anyone.
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Схоже на те, що ми тобі сподобались і точно маємо зробити щось класне разом
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БЦ СЕНАТОР, КИЇВ