A year ago the team of TM "Baschinsky" decided to release a new product — snacks that are always at hand. And we developed branding, naming and a creative lunch platform for him. And now our campaign has come out.
After analyzing the market, studying competitors and delving into production technology, we prepared the concept "Хо перекусити?", which shows the pulse of life, in which less and less space for long breaks.
After analyzing the market, studying competitors and delving into production technology, we prepared the concept "Хо перекусити?", which shows the pulse of life, in which less and less space for long breaks.
The idea of the communication "Hunger prevents you from living, prevents from thinking" was decided to convey the Demons of Hunger and a cool rap with viral potential performed by girls from the Fo Sho project.
For the package we found a color palette that looks like nothing else —
non-standard for food — which will highlight the product on the shelf and
a compact form factor that is convenient to carry in your pocket.
non-standard for food — which will highlight the product on the shelf and
a compact form factor that is convenient to carry in your pocket.
The Vandog Agency team knows how to light the stars and raise an appetite. Proven by an explosive launch for TM "Baschinsky".
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Схоже на те, що ми тобі сподобались і точно маємо зробити щось класне разом
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