"Kovalska real estate" is one of the top Kyiv developers, which is expanding the capital, making it more beautiful and comfortable. There was only one problem — few people knew about it.
"Kovalska" brand itself, in addition to the construction company, includes granite enterprises, construction mixtures factories, and tile production.
Despite this, for most people "Kovalska" brand was 100% associated with concrete due to the fact that citizens often see branded concrete mixers in the capital, which constantly ply the city.
We wanted to talk about the other, more human side of the brand, and, of course, about real estate.
So we have the image of a ballerina, which symbolizes the symbiosis of great work, large-scale production and sophistication of building forms. This character is also relevant to our target audience — these are people who work hard and hard to create something new and beautiful. And really create.
"Of concrete. Of Steel " — Kovalska real estate.