Having won the annual service of TM INTERTOP, we thought that we have not talked about the brand for 25 years of its existence. And they realized that the real heroes - sales consultants of the chain stores - all this time remained in the shadows. And in vain, because they are the same custodians of important information about shoes and carriers of all knowledge about customers.
We have created a new communication strategy to increase knowledge about the service in the INTERTOP network. We have invited real sellers to become the "faces" of the new advertising campaign. Buyers from the boards are addressed by sincere, smiling, friendly and in love with their work sellers and saleswomen, who, acquainting with the spring-summer collection of 2018, create the same shoe mood.