Eurooptica is a store of branded and designer optics of the luxury segment, which is brewing for a new project - the creation of optimized optics. This required a new brand and it opened - Spex. The format itself remains implemented for people with high welfare and status.
The name "Spex" is an acronym for the English phrase spectacular experience, which makes it clear that in the store you will find not only a wide selection, but also a really special experience. A more obvious reference in the name leads us to another English word - specs, which means "glasses".
The identity had to correspond to the premium of the product and the positioning of the brand. The logo is a text symbol and its recognizable element as an abbreviated version of the logo.
We use the visual language of minimalism and simplicity of form, and the color scheme gives a clear association with the premium market segment.